"Search engine optimization" means modifying the content affiliated with your business info (on your website, directories, social media profiles, etc.), so that you show up higher--closer to the top--in search results.

Most people are using Google and other search engines to find products they want to buy, as well as to locate nearby businesses for needs and services.

Google uses an algorithm to scan all the web pages across the entire Internet, and ranks those pages based on relevancy. The more relevant the content to what was searched, the "higher" it ranks.

“High ranking” results show up at the top of the search page, whereas low ranking results show up further down.

Or basically, if you “rank low” for search terms related to your services, it means...

...hoping that your prospect keeps scrolling until they find you… 😬

• I decode your Google and website analytics, then use the data to "inspire" the words and info on your business platforms, for helping boost visibility and authority (read as: more prospects—faster, sooner, automatically).

• I supply templates and frameworks to rally and nurture prospects, using the super-accessible graphics platform Canva, and also audit, optimize, and marketing plans for blog / website content.

• I help automate your pitch process with email marketing by creating your lead magnets with Canva, and then building a nurture sequence in ConvertKit, Mail Chimp, Squarespace, or another email marketing service.

• I audit your current content (on your website, blog, socials, and email newsletter), research the perfect audience for your products or services, then help hatch a content plan (along with branding materials) to elevate your content for smarter targeting, and faster engagement.

• I reduce (if not eliminate) the stress of trying to excel at tasks unrelated to the actual running of your biz (like, drag ‘n drop website design), while still helping you maximize the tools and insights offered by your online platforms.

Basically, I research, analyze, and optimize business information online, so that the info shows up on search engines, and other places where your customers are looking for you…

…and also locate and confirm that your business info is consistent across all accounts, platforms, and directories. ✓

Mostly local professionals (therapists, bio-tuners, personal trainers, etc.) and SaBs (“service area businesses”) who rely on referrals and word-of-mouth, have small or modest marketing budgets, and also perform most of their business operations themselves or with a super-small staff (often a spouse, family member, or single part-time employee).

Most businesses reach out for services when they're trying to ramp up their marketing for a "new big thing" (often the first “new big thing" since opening the biz 😵‍💫), or to cover their bases while a team-member is away.

I offer very fair, negotiable pricing, as well as very flexible contracts, so please don't hesitate to reach out and ask about rates!

My speciality is optimizing drop ‘n drop website builders, like Squarespace, Wix, and Shopify.

I can do some low-key coding, but I probably wouldn't be able to "get under the hood" and resolve any deep-seated tech issues.

If you're having a tech snafu with one of the platforms I just mentioned (or another brand of drag 'n drop website builder), drop me an email describing the situation, and I'll reply with some ideas for getting it back on track (if not refer you to someone who will be able to resolve it completely 👍🏻).

Let’s book a general call-back moment, where you can indicate your immediate concerns on the form, so I can help noodle them out with you while we're on our call. You'll be able to note on that form any other topics you'd also like to touch on during our conversation.

Anything you want to discuss that isn't listed as an option (cybersecurity, AI content...), just note it in the box at the end labelled “Something else".

Yes!

All my pricing is based on including the maximum amount of attention, detail-work, and "extra" that I'm capable of packaging into the service--but some goals and projects don't actually need all the extra.

I do offer built-in payment plans (breaking the total cost into halves or thirds), but if the pricing is too much of a stretch, please reach out anyway.

Lmk your situation / circumstances, and let's see what we can negotiate. ✌🏻

I do offer a $50 hourly rate (or $300 daily rate) to returning clients who just need me to tweak, revamp, or update on the fly…

…but for cost and time efficiency, I don’t typically open my schedule to non-clients for one-off administrative tasks.

If you’re thinking that I might be able to help with a few odds ‘n ends, check the list of options on the call-back form to confirm if I'm actually the right person you're looking for...

...and if you think you need ongoing help with tasks related to your website, email, or socials, I’d recommend reaching out about contracting.

With contracting, I can officially onboard you, and gather all the materials 'n information needed for me to capably administrate to your projects…

(…which is also immensely more cost effective for you, trust me 👍🏻).

Right here. ✨